How to Get Your LOA from Brands

In case you are dealing with apparently legalized products on Amazon, you most likely know how much they require an LOA - a Letter of Authorization that verifies you are an authorized reseller. Without this, you might face the risk of your listings being blocked or removed.

But, the positive aspect is: you will not be looking to brands through emails or LinkedIn messages anymore. BeMyReseller transforms the entire journey as easy as finding brands and uploading your LOA to get it ready for you to use.

Let’s walk through how to get an LOA step-by-step.

1. Find Brands That Are Actively Looking for Sellers

BeMyReseller is a platform where brands list open reseller slots - meaning they’re actively looking for merchants, vendors, and resellers to represent them. Instead of sending cold outreach messages, you can browse a curated list of brands that want to hear from you.

Check our free and public the brand directory, which looks something like this:

You can filter by category, product type, or country. When you find a brand that matches your business, it’s time to apply.

2. Apply to Become an Official Reseller

Click on a brand from the directory (for example, Fisher Lures) and you’ll land on the brand’s detail page.

Here, you’ll see an “Apply to be a Reseller” or “Send Inquiry” button. When you click it, a small form will appear asking for key details about your business and market.

In this form, you’ll answer two questions:

Which country are you applying to be a reseller?
This helps the brand understand your target market and avoid overlapping territories.

Tell us about your business and experience.
This is your chance to stand out. Brands care about who represents them - so explain your experience, your distribution channels, your customer base, and why you’re interested in their products.

A good response is detailed and personal. The more context you provide, the easier it is for brands to trust your application.

3. Brands Review and Respond to Applications

After you submit your application, it goes directly to the brand owner through BeMyReseller’s dashboard. They’ll review your answers and background, and if they’re interested, they’ll reach out to you using the built-in messaging system.

It’s all handled in one place - no need for long email chains or awkward introductions.

If a brand decides to move forward with you, you can start discusing terms responsibilities with the brand and share your contact information.

4. The Brand Uploads Your Letter of Authorization (LOA)

Once both sides agree to the partnership, the brand uploads your Letter of Authorization (LOA) file. This document states that you’re officially authorized to sell their products.

The LOA clearly outlines:

• The brand name and logo
• The reseller’s business details
• The countries or marketplaces you’re authorized for
• The date and duration of authorization

That’s it - once uploaded, the LOA becomes visible to you in your account, ready for download.

5. Use Your LOA on Amazon or Other Marketplaces

Your LOA isn’t just for show. You can use it as proof of authenticity on marketplaces like Amazon, eBay, or Walmart.

For example, if Amazon asks for verification, you simply upload the LOA provided through BeMyReseller. It tells Amazon directly that you’re an authorized seller of that brand.

This saves weeks of back-and-forth communication and lets you start selling faster - and legally.

6. Why Using BeMyReseller Saves You Time

Getting an LOA used to mean sending dozens of cold emails and hoping someone replies. With BeMyReseller, brands are already waiting for sellers - so the process is transparent, fast, and secure.

You can:

• Discover verified brands ready for partnerships
• Apply directly with your business details
• Receive messages and approvals inside the platform
• Download your official LOA with zero confusion

It’s everything you need to grow your reseller business in one clean workflow.

Ready to Get Your LOA?

If you’re wondering how to get an LOA, this is your shortcut. Sign up at BeMyReseller.com, browse the brand directory, and send your first reseller application.

In a few clicks, you could be holding your official LOA - ready to unlock new sales channels on Amazon and beyond.

🧾 Start your journey today → List Your Business on BeMyReseller

🧾 The Ultimate Amazon LOA Checklist → here